Overview
- A clear focus on supplier-customer relationships in business-to-business markets
- Combines practical relevance for executive education with scientific rigor of the latest research results
- Includes conceptual, strategic, and operational points of view on the topic
- Includes supplementary material: sn.pub/extras
Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (9 chapters)
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Front Matter
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Basic Principles of Business Relationship Management
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Front Matter
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Analysis, Goals and Strategies of Business Relationship Management
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Front Matter
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Implementation of Business Relationship Management
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Front Matter
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Back Matter
Keywords
About this book
Reviews
“This is a well-timed book for practising professionals and budding researchers. Although the book is a compilation of research papers, it covers all the important aspects and is a good read for clear understanding of concepts. The book is a compilation of nine individual research papers separated into three parts, maintaining a proper flow on the topic with each subsequent chapter complementing the previous one.” (Tinu Jain, Decision, Vol. 42, 2015)
Editors and Affiliations
About the editors
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
Bibliographic Information
Book Title: Business Relationship Management and Marketing
Book Subtitle: Mastering Business Markets
Editors: Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-3-662-43856-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2015
Hardcover ISBN: 978-3-662-43855-8Published: 13 October 2014
Softcover ISBN: 978-3-662-51379-8Published: 23 August 2016
eBook ISBN: 978-3-662-43856-5Published: 30 September 2014
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: VIII, 338
Number of Illustrations: 85 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Business Strategy/Leadership, Sales/Distribution