2015, XIV, 257 p. 120 illus., 105 illus. in color.
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Shows why your company needs a digital strategy to survive
Provides insider information on the challenges for existing business models and digital transformation
Guides you from initial questions towards the first steps of independent solution finding
Supports you in framing strategic approaches using intuitive Think Boxes and Quick-Win lists
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Content Level »Popular/general
Keywords »Branding - Digital Darwinism - Digitalization - Marketing Management - Social Media - Zero Gravity