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Business & Management - Marketing | Brand Growth Barriers - Identify, Understand, and Overcome Them (Authors and Editors)

Brand Growth Barriers

Identify, Understand, and Overcome Them

Krüger, Ralph, Stumpf, Andreas

2013, XIV, 137 p. 14 illus.

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Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors’ core competence lies in the systematic development of growth strategies – based on their own brand leadership approach – to generate sustainable growth for brands.

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    Brand Growth Barriers

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    ISBN 978-3-642-37108-0
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