Overview
- Shows how to use trade show intelligence for successful boothmanship and design
- Assists the reader in successfully planning and organizing trade shows
- Appealing to both academics and practitioners alike ?
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (6 chapters)
Keywords
About this book
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line."
Paul Woodward
Managing Director
UFI, the Global Association of the Exhibition Industry
"The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization."
Jim Wurm, Executive Director
Exhibit & Event Marketers Association (E2MA)
"Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place".
Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Exhibit Marketing and Trade Show Intelligence
Book Subtitle: Successful Boothmanship and Booth Design
Authors: Klaus Solberg Søilen
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-642-36793-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2013
Hardcover ISBN: 978-3-642-36792-2Published: 25 June 2013
Softcover ISBN: 978-3-642-43465-5Published: 14 July 2015
eBook ISBN: 978-3-642-36793-9Published: 12 June 2013
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XLI, 150
Topics: Marketing, Media Management, Market Research/Competitive Intelligence