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Business & Management - Marketing | Multivariate Analysemethoden (Authors and Editors)

Multivariate Analysemethoden

Eine anwendungsorientierte Einführung

Backhaus, K., Erichson, B., Plinke, W., Weiber, R.

13., überarb. Aufl. 2011, X, 583S. 444 Abb..

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Professor Dr. Dr. h. c. Klaus Backhaus ist  Direktor des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien an der Westfälischen Wilhelms-Universität in Münster (Westfalen)  und Honorarprofessor an der TU Berlin. 

Professor Dr. Bernd Erichson ist Inhaber des Lehrstuhls für Marketing an der Otto-von-Guericke-Universität Magdeburg.

Professor Dr. Wulff Plinke ist Professor für Betriebswirtschaftslehre und Dean an der  European School of Management and Technology (ESMT) in Berlin. 

Professor Dr. Rolf Weiber ist  Geschäftsführender Direktor des Competence Center E-Business an der Universität Trier.

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  • Betriebliche Entscheidungsinterdependenzen
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    Die Fallstudie Peter Pollmann

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    Adam, D. (et al.) 1997 Zeige nächste Auflage

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    Koordination betrieblicher Entscheidungen

    Die Fallstudie Peter Pollmann

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    ISBN 978-3-662-08174-7
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    Hindernislauf Marketing

    Erleuchtung - Ernüchterung - Durchbruch

    Backhaus, Klaus 2013

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  • Hurdle Race Marketing
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    Hurdle Race Marketing

    The Enlightenment - The Disillusionment - The Breakthrough

    Backhaus, Klaus 2013

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    Direktvertrieb in der Investitionsgüterindustrie

    Eine Marketing-Entscheidung

    Reihe: Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung, Band 16

    Backhaus, Klaus 1974

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