Editors:
Latest developments in conjoint analysis which is the most important multivariate technique in marketing
Covers all hot topics in the field
Includes supplementary material: sn.pub/extras
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Table of contents (18 chapters)
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Front Matter
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Back Matter
About this book
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Reviews
From the reviews:
"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
Editors and Affiliations
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Karlstad University, Karlstad, Sweden
Anders Gustafsson
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University of St. Gallen, St. Gallen, Switzerland
Andreas Herrmann
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University of Mainz, Mainz, Germany
Frank Huber
Bibliographic Information
Book Title: Conjoint Measurement
Book Subtitle: Methods and Applications
Editors: Anders Gustafsson, Andreas Herrmann, Frank Huber
DOI: https://doi.org/10.1007/978-3-540-71404-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2007
Hardcover ISBN: 978-3-540-71403-3Published: 19 September 2007
Softcover ISBN: 978-3-642-09056-1Published: 15 October 2010
eBook ISBN: 978-3-540-71404-0Published: 12 September 2007
Edition Number: 4
Number of Pages: VII, 373
Topics: Marketing, Statistics for Business, Management, Economics, Finance, Insurance, Management