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Business & Management - Marketing | B2B Brand Management (Authors and Editors)

B2B Brand Management

Kotler, Philip, Pfoertsch, Waldemar

2006, XVI, 357 p.

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About the Authors

Philip Kotler 

Kotler, Author
S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Kotler is the highly acclaimed author of: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide. Other titles include: Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Corporate Social Responsibility, Lateral Marketing, and Marketing Insights from A to Z. He has published over one hundred articles in leading journals, several of which have received best-article awards.
Among his many honors, he is the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence”. He was chosen as the "Leader in Marketing Thought" in the Academic Members of the AMA 1975 survey. He received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year". Kotler has consulted for such companies as IBM, General Electric, ATandT, Honeywell, Bank of America, Merck and many others. He is past Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He has been a Trustee of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.

Waldemar Pfoertsch  

Pfoertsch, Waldemar, Author
Professor for International Business at the University of Pforzheim, and visiting lecturer at the Executive MBA Program of the Liautaud Graduate School of Business, University of Illinois at Chicago. He is an Online Tutor for the MBA Program in International Management, University of Maryland and at the Steinbeis University in Berlin. He received two Master Degrees (economics and business administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin. Other teaching positions have been at the University of Cooperative Education Villingen-Schwenningen, Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management.
Pfoertsch has consulted for global companies such as DaimlerChrysler, HP, IBM, and many corporations in Europe, Asia and North America in the areas of international marketing and brand management. He is on the advisory board of various companies and non profit organizations. He has been an Economic Advisor to the United Nations Industrial Development Organization where he worked as an advisor to the government on how to develop internationally competitive industries. He also worked for many years in the automation industry, serving automotive companies.
Some of his German publications include Business-to-Business Marketing, Brand Management and Ingredient Branding. He has also published Living Web and Internet Strategies. In preparation is Blogs: The new business language. He has published several articles in German, Chinese and English language on international management issues.

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    Kotler, Philip, Pfoertsch, Waldemar 2006

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