Skip to main content
SpringerLink
Log in
Book cover

Conjoint Measurement

Methods and Applications

  • Book
  • © 2003

Overview

Editors:
  1. Anders Gustafsson

    1. Center for Service Research, University of Karlstad, Karlstad, Sweden

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Andreas Herrmann

    1. MCM Institute for Media and Communications Management, University of St. Gallen, St. Gallen, Switzerland
      University of Mainz, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Frank Huber

    1. Lehrstuhl für Betriebswirtschaftslehre und Marketing, University of Mainz, Mainz, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Latest developments in conjoint analysis which is the most important multivariate technique in marketing

  • Covers all hot topics in the field

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 74.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (21 chapters)

  1. Front Matter

    Pages I-3
    Download chapter PDF

  2. Conjoint Analysis as an Instrument of Market Research Practice

    • Anders Gustafsson, Andreas Herrmann, Frank Huber
    Pages 5-46

  3. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

    • Vithala R. Rao, Henrik Sattler
    Pages 47-66

  4. Developing Business Solutions from Conjoint Analysis

    • Sid Simmons, Mark Esser
    Pages 67-96

  5. Measuring the Credibility of Product-Preannouncements with Conjoint Analysis

    • Henrik Sattler, Karsten Schirm
    Pages 97-122

  6. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

    • Daniel Baier, Wolfgang Gaul
    Pages 123-146

  7. A Comparison of Conjoint Measurement with Self-Explicated Approaches

    • Henrik Sattler, Susanne Hensel-Börner
    Pages 147-159

  8. New Product Development in the Software Industry: The Role of Conjoint Analysis

    • Gian Luca Marzocchi, Sergio Brasini, Marcello Rimessi
    Pages 161-186

  9. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    • Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson
    Pages 187-207

  10. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

    • Frank Huber, Andreas Herrmann, Anders Gustafsson
    Pages 209-234

  11. The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis

    • Terry Elrod, Keith Chrzan
    Pages 235-249

  12. Confounding of Effects in Rank-Based Conjoint-Analysis

    • Thorsten Teichert
    Pages 251-276

  13. A Multi-trait Multi-Method Validity Test of Partworth Estimates

    • Wagner Kamakura, Muammer Ozer
    Pages 277-303

  14. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity

    • Andreas Herrmann, Dirk Schmidt-Gallas, Frank Huber
    Pages 305-329

  15. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods

    • Jordan Louviere, David Hensher, Joffre Swait
    Pages 331-370

  16. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications

    • Rinus Haaijer, Michel Wedel
    Pages 371-412

  17. Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages

    • Benedict G. C. Dellaert, Aloys W. J. Borgers, Jordan J. Louviere, Harry J. P. Timmermans
    Pages 413-440

  18. Latent Class Models for Conjoint Analysis

    • Venkatram Ramaswamy, Steven H. Cohen
    Pages 441-472

  19. A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

    • Wayne S. DeSarbo, Christian F. DeSarbo
    Pages 473-504

  20. Dealing with Product Similarity in Conjoint Simulations

    • Joel Huber, Bryan Orme, Richard Miller
    Pages 505-522
Back to top

Keywords

About this book

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore­ word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re­ flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals - academics, market­ ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy­ sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro­ vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior - clearly a major problem area in marketing.

Reviews

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Editors and Affiliations

  • Center for Service Research, University of Karlstad, Karlstad, Sweden

    Anders Gustafsson

  • MCM Institute for Media and Communications Management, University of St. Gallen, St. Gallen, Switzerland

    Andreas Herrmann

  • University of Mainz, Germany

    Andreas Herrmann

  • Lehrstuhl für Betriebswirtschaftslehre und Marketing, University of Mainz, Mainz, Germany

    Frank Huber

Bibliographic Information

  • Book Title: Conjoint Measurement

  • Book Subtitle: Methods and Applications

  • Editors: Anders Gustafsson, Andreas Herrmann, Frank Huber

  • DOI: https://doi.org/10.1007/978-3-540-24713-5

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2003

  • eBook ISBN: 978-3-540-24713-5Published: 19 March 2013

  • Edition Number: 3

  • Number of Pages: VII, 568

  • Number of Illustrations: 27 b/w illustrations

  • Topics: Marketing, Statistics for Business, Management, Economics, Finance, Insurance, Management

Publish with us

Policies and ethics

Back to top

Search

Navigation