Skip to main content
SpringerLink
Log in
Book cover

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Michael Levy

    1. Department of Marketing, University of Miami School of Business Administration, Coral Gables, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Dhruv Grewal

    1. Department of Marketing, University of Miami School of Business Administration, Coral Gables, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
  • Offers research and insights in the field of marketing
  • Includes contributions related to marketing strategy, consumer behavior, and marketing education
  • Includes supplementary material: sn.pub/extras

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (147 papers)

  1. Front Matter

    Pages i-xxxvi
    Download chapter PDF

  2. Consumer Behavior

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Examining a Ititudes and Purchase Intentions of Students Towards Environmentally Safe Products

      • Gul T. Butaney, Leland Campbell
      Pages 1-6

    3. Influences of Category Structure on Brand Positioning and Choice

      • Eloise Coupey, Kwon Jung
      Pages 7-7

    4. Chills and Chuckles: The Effects of Program Context on Viewer Responses to Television Advertising

      • Basil G. Englis
      Pages 8-14

    5. Exploring the Relations Between Consumer Perceptions of Marketing, Materialism and Life Satisfaction

      • Kristina D. Frankenberger-Graham, Malcolm C. Smith, Lynn R. Kahle, Rajeev Batra
      Pages 15-19

    6. A Reexamination of Some Black/White Consumption Differences

      • Ronald E. Goldsmith, Stephen J. Newell, Richard A. Heiens
      Pages 20-23

    7. A Model of the Influences that Lead to Consumers’ Helping Behavior

      • Kent L. Granzin, Janen E. Olsen
      Pages 24-24

    8. Social Comparison, Self-Esteem and Women’s Satisfaction with Appearance: a Macromarketing Issue

      • Karen Kaigler-Walker
      Pages 25-29

    9. Who Do we Ask and when? A Pilot Study About Research in Family Decision Making

      • Christina Kwai-Choi Lee, Roger Marshall
      Pages 30-35

    10. The Susceptibility of Teens to Interpersonal Influences when Shopping for Leisure Products

      • Oswald A. J. Mascarenhas, Mary A. Higby
      Pages 36-40

    11. Awareness of Organ Donation, Prospective Behavior and Reasons why they do or do not Donate by Ethnicity

      • Pat McIntyre
      Pages 41-45

    12. Cognitive Style and Consumer Ethnocentricism

      • Roger P. McIntyre, Hawa J. Meric
      Pages 46-46

    13. The Effects of Television Advertising and Product Class Involvement on Attribution Processes and Level of Attribute Confidence

      • Paul Merenski, William F. Lewis, William S. Sekely
      Pages 47-54

    14. Time and Consumer Information Load

      • Robert S. Owen, Curtis P. Haugtvedt
      Pages 55-59

    15. Subjective, Objective, and Experience-Based Knowledge: A Comparison in the Decision-Making Context

      • P. S. Raju, Subhash C. Lonial, W. Glynn Mangold
      Pages 60-60

    16. An Empirical Examination of the Pre-Purchase behavior of Opinion Leaders

      • Richard M. Reese, Roger Gomes, Mary C. LaForge
      Pages 61-61

    17. Compulsive Buying: A Multivariate Reanalysis

      • Jon M. Shapiro
      Pages 62-66

    18. Emotional Advertising: The Attitude toward the Ad and Attitude toward the Brand Relationship for Pleasant, Neutral, and Irritating Advertisements

      • Ajay Sukhdial
      Pages 67-68

    19. The Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

      • M. Joseph Sirgy, J. S. Johar, Stanley A. Wise
      Pages 69-73
Back to top

Keywords

About this book

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • Department of Marketing, University of Miami School of Business Administration, Coral Gables, USA

    Michael Levy, Dhruv Grewal

Bibliographic Information

  • Book Title: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Michael Levy, Dhruv Grewal

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-13159-7

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015

  • Hardcover ISBN: 978-3-319-13158-0Published: 16 March 2015

  • Softcover ISBN: 978-3-319-36695-1Published: 22 October 2016

  • eBook ISBN: 978-3-319-13159-7Published: 29 January 2015

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXXVI, 681

  • Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1993

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

Publish with us

Policies and ethics

Back to top

Search

Navigation