Overview
Clear evidence-based approach towards Place Branding and its future makes the book indispensable for researchers
Identification and in-depth discussion of Place Branding as a contributor to cultural, economic and social development makes the book relevant to practitioners
Contributions from world-leading specialists provides expert analysis of important issues in an accessible manner for academics and students alike?
Includes supplementary material: sn.pub/extras
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Table of contents (16 chapters)
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Front Matter
Keywords
About this book
Editors and Affiliations
About the editors
Mihalis Kavaratzis is Lecturer in Marketing at the University of Leicester School of Management. His research interests focus on marketing and branding places and tourism destinations as well as on wider branding and communications topics. He has published extensively in academic journals such as Cities, Marketing Theory, Journal of Brand Management, Place Branding and Public Diplomacy. He is co-editor with G.J. Ashworth of ‘Towards effective place brand management: Branding European cities and regions’ (2010, Edward Elgar). He is regularly invited to speak at international conferences and workshops on the topic of place branding. He was co-organiser of the International Place Branding Conference series.
Gregory Ashworth was educated in Geography at the Universities of Cambridge, Reading and London (PhD.1974). He has taught at the Universities of Wales, Portsmouth and since 1979 Groningen, The Netherlands. Since 1994, he is Professor of heritage management and urban tourism in the Department of Planning, Faculty of Spatial Sciences, University of Groningen (NL). He is also visiting professor at the National Business College for Tourism and Travel, Breda, NL and a member of the CUBUS research group into the economics of heritage at the University of Brighton, UK. His main research interests focus on the interrelations between tourism, heritage and place marketing, largely in an urban context. He is author or editor of around 15 books, 100 book chapters, and 200 articles. He received honorary life membership of the Hungarian Geographical Society in 1995, an honorary doctorate from the University of Brighton in 2010 and was knighted for services to Dutch Science in 2011.
Gary Warnaby is currently Reader in Marketing at the University of Liverpool Management School. His research interests focus on the marketing of places, and also retailing. Results of this research are published in various academic journals in both the management and geography disciplines, including Environment and Planning A, Journal of Marketing Management, Journal of Business Research, Marketing Theory, Consumption Markets & Culture, European Journal of Marketing, Area, Cities, and Local Economy. He is co-author of Relationship Marketing: A Consumer Experience Approach, co-editor of Perspectives on Public Relations Research, and has contributed to numerous edited books.
Bibliographic Information
Book Title: Rethinking Place Branding
Book Subtitle: Comprehensive Brand Development for Cities and Regions
Editors: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth
DOI: https://doi.org/10.1007/978-3-319-12424-7
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-12423-0Published: 08 December 2014
Softcover ISBN: 978-3-319-34353-2Published: 10 September 2016
eBook ISBN: 978-3-319-12424-7Published: 25 November 2014
Edition Number: 1
Number of Pages: XII, 248
Number of Illustrations: 33 b/w illustrations
Topics: Marketing, Regional/Spatial Science, Landscape/Regional and Urban Planning, Cities, Countries, Regions