Authors:
- Uses a multi-method approach combining case study research with computational modeling
- Offers an in-depth discussion and elaboration as well as empirical explication and validation of the concept of Value Chain Marketing
- Provides real-world examples on how Value Chain Marketing can be implemented
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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Table of contents (9 chapters)
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Front Matter
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Focus and Scope
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Front Matter
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Conceptual and Methodological Foundation
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Front Matter
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Qualitative Studies
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Front Matter
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Computational Modeling
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Front Matter
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Integrating Findings
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Hamburg, Germany
Stephanie Hintze
About the author
Bibliographic Information
Book Title: Value Chain Marketing
Book Subtitle: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Authors: Stephanie Hintze
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-319-11376-0
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-11375-3Published: 14 January 2015
Softcover ISBN: 978-3-319-38478-8Published: 24 September 2016
eBook ISBN: 978-3-319-11376-0Published: 26 December 2014
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XX, 259
Number of Illustrations: 91 b/w illustrations
Topics: Marketing, Innovation/Technology Management, Simulation and Modeling