Overview
- Combines customer knowledge management, customer focus and soft skills based on recent primary data
- Focuses on interpersonal and organizational skills within customer knowledge management processes
- Provides recommendations for optimizing the management of customer knowledge
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Prof. Dr. Soumit Sain is a full time professor of International Management at University of Applied Sciences for Economics and Management in Essen, Germany. He also lectures International Marketing at the Fontys University of Applied Sciences in Venlo, The Netherlands. His main research areas are in the field of Knowledge Management, International & Global Strategies and Intercultural Studies of multinational and global conglomerates. Prior to his academic career he has worked as software developer and analyst for a global company in India and USA.
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Silvio Wilde, MBA, studied International Strategy and Sales Management and International Entrepreneurship in Düsseldorf at the University of Applied Sciences in Economics and Management. Thanks to his previous employments at Siemens, BASF, Bayer and Lanxess, he can look back on a broad range of experience in different corporate knowledge cultures. He currently works as a sales expert, including direct interaction with customers. This enables him to be close to customers and their knowledge and to gain insights into the management of this customer knowledge day by day.
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Bibliographic Information
Book Title: Customer Knowledge Management
Book Subtitle: Leveraging Soft Skills to Improve Customer Focus
Authors: Soumit Sain, Silvio Wilde
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-05059-1
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-05058-4Published: 18 July 2014
Softcover ISBN: 978-3-319-38140-4Published: 23 August 2016
eBook ISBN: 978-3-319-05059-1Published: 30 June 2014
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XVIII, 207
Number of Illustrations: 33 b/w illustrations, 2 illustrations in colour
Topics: Marketing, IT in Business, Industrial and Organizational Psychology, Human Resource Management, Market Research/Competitive Intelligence