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Business & Management - Marketing | Customer Knowledge Management - Leveraging Soft Skills to Improve Customer Focus

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Sain, Soumit, Wilde, Silvio

2014, XVIII, 207 p. 35 illus., 2 illus. in color.

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  • Combines customer knowledge management, customer focus and soft skills based on recent primary data
  • Focuses on interpersonal and organizational skills within customer knowledge management processes
  • Provides recommendations for optimizing the management of customer knowledge
​Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.

Content Level » Professional/practitioner

Keywords » Brain gain - Customer knowledge management - Kano-CKM model - Knowledge identification - Knowledge management - Knowledge transfer

Related subjects » Business Information Systems - Marketing - Organization - Human Resource Management - Personality & Social Psychology

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