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Business & Management - Marketing | Product Information Management - Theory and Practice

Product Information Management

Theory and Practice

Abraham, Jorij

2014, XV, 179 p. 54 illus., 53 illus. in color.

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  • The first in-depth book on Product Information Management
  • Presents cases from companies like Coca-Cola, Nikon, Thomas Cook, and more
  • Describes the offering of 11 Product Information Management solution providers in detail
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.​

Content Level » Professional/practitioner

Keywords » Assortment expansion - Master data management - Product categorization - Product classification - Product content management - Product lifecycle management

Related subjects » Marketing - Organization - Human Resource Management

Table of contents 

What is PIM?- Benefits of a PIM System.- The Product Data Model.- PIM Processes.- PIM to Print.- Selecting a PIM System.- Implementing a PIM.- Appendix: Cases.- Appendix: PIM Software Vendors.- About UNIC.- About the Author.

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