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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Authors and Affiliations
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Department of Organization and Management, University of Southern Denmark, Odense, Denmark
Steffen Jørgensen
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GERAD and Marketing Department, HEC Montréal, Canada
Georges Zaccour
Bibliographic Information
Book Title: Differential Games in Marketing
Authors: Steffen Jørgensen, Georges Zaccour
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/978-1-4419-8929-1
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 2004
Hardcover ISBN: 978-1-4020-7613-8Published: 30 November 2003
Softcover ISBN: 978-1-4613-4724-8Published: 03 October 2012
eBook ISBN: 978-1-4419-8929-1Published: 06 December 2012
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 1
Number of Pages: XIV, 176