Editors:
- Addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research
- Emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks
Part of the book series: International Series in Quantitative Marketing (ISQM, volume 14)
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Table of contents (15 chapters)
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Front Matter
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Introduction
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Bayesian Approach
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Front Matter
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Multivariate Analysis
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Front Matter
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Multidimensional Scaling
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Front Matter
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Enabling Technologies
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Front Matter
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Conjoint Analysis
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Front Matter
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About this book
Editors and Affiliations
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The Wharton School, University of Pennsylvania, USA
Yoram Wind, Paul E. Green
Bibliographic Information
Book Title: Marketing Research and Modeling: Progress and Prospects
Book Subtitle: A Tribute to Paul E. Green
Editors: Yoram Wind, Paul E. Green
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/978-0-387-28692-1
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 2004
Hardcover ISBN: 978-1-4020-7596-4Published: 31 December 2003
Softcover ISBN: 978-0-387-24308-5Published: 18 March 2005
eBook ISBN: 978-0-387-28692-1Published: 05 June 2013
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 1
Number of Pages: XIV, 346