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Business & Management | Journal of Brand Management - A Palgrave journal

Journal of Brand Management
Palgrave Macmillan UK

Journal of Brand Management

Editor: T.O. Brexendorf; J. Kernstock; S.M. Powell

ISSN: 1350-231X (print version)
ISSN: 1479-1803 (electronic version)

Journal no. 41262

Palgrave Macmillan UK

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  • Aims and Scope

    Aims and Scope

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    The Journal of Brand Management (BM) has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading International experts in academia and industry.

    The Journal has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading International experts in academia and industry.

    The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:

    • models and theories effectively used in brand management research and practice
    • how the world's leading companies are managing their brands
    • the latest thinking, techniques and initiatives used by agencies and consultants
    • current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
    • applied research from leading business schools, research institutes and universities

    The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:

    • Professors and Lecturers
    • Master, MBA and PhD students
    • Brand Researchers
    • Marketing and Branding Consultants
    • Heads of Branding, Brand Directors and Managers
    • Marketing Directors
    • Business Development Managers
    • Heads of Corporate Communications
    • CEOs and Managing Directors
    • Agency Directors
    • Planning Directors and Strategic Planners
    • IP Lawyers and Patent Attorneys

    Topics covered include, but are not limited to:

    Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance
    Brand Reputation, Identity and ImageBrand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation
    Integrated Brand CommunicationBrand ManagementBrand EquityBrand Community (Online)Product Branding
    Service BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label BrandingBrand Heritage and History
    Qualitative and Quantitative Brand ResearchBrand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand Experience
    Brand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand GrowthBrand Credibility and Trust
    Open Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creationBrand Research Methods
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