Editors

Editor-in-Chief:
Stephen L. Vargo, University of Oklahoma, USA
Managing Editor:
Laurie Marshall
Section Editor: Theory + Practice
Bernie Jaworski, Claremont Graduate University, USA
Social Media Manager:
Shuang Wu, Rowan University, USA
AMSR Editorial Office:
Email: AMSREV@hawaii.edu

Editorial Review Board:
Michael Ahearne, University of Houston, USA
Matthew Alexander, University of Strathclyde, UK 
Melissa Archpru Akaka, University of Denver, USA
Luis Araujo, The University of Manchester, UK
Eric Arnould, Aalto University, Finland
Barry J. Babin, Louisiana Tech University, USA
Russell Belk, York University, Canada
Leonard Berry, Texas A&M University, USA
Liliana Bove, University of Melbourne, Australia
Michael Brady, Florida State University, USA
Brian Chabowski, University of Tulsa, USA
Terry Clark, Southern Illinois University, USA
Mark Cleveland, Western University, Canada
Jodie Conduit, Adelaide Business School, Australia
George Day, University of Pennsylvania, USA
Bo Edvardsson, Karlstad University, Sweden
Julia Fehrer, The University of Auckland, New Zealand
Linda Ferrell, Auburn University, USA
O.C. Ferrell, Auburn University, USA
Yoshinori Fujikawa, Hitotsubashi University, Japan
Shankar Ganesan, University of Notre Dame, USA
David A. Griffith, Texas A&M University, USA
Tom Gruen, University of New Hampshire, USA
Anders Gustafsson, BI Norwegian Business School, Norway
Jan Heide, University of Wisconsin, USA
Kristina Heinonen, Hanken School of Economics, Finland
Anu Helkkula, Hanken School of Economic, Finland
Kelly Hewett, The University of Tennessee, USA 
Mark Houston, Texas Christian University, USA
John Hulland, University of Georgia, USA
Ashlee Humphreys, Northwestern University, USA
Tomas Hult, Michigan State University, USA
Elina Jaakkola, University of Turku, Finland
Hope Jensen Schau, The University of Arizona, USA
Thomas Martin Key, University of Colorado, USA 
Hans Kjellberg, Stockholm School of Economics, Sweden
Michael Kleinaltenkamp, Freie Universität Berlin, Germany
V. Kumar, Georgia State University, USA
Don Lehmann, Columbia University, USA
Sreedhar Madhavaram, Texas Tech University, USA 
Kelly Martin, Colorado State University, USA 
Greg Marshall, Rollins College, USA
Janet McColl-Kennedy, The University of Queensland, Australia
Cristina Mele, University of Naples Federico II, Italy
Jakki Mohr, University of Montana, USA
Neil Morgan, Indiana University, USA
Satish Nambisan, University of Wisconsin-Milwaukee, USA
Angeline Nariswari, California State University Monterey Bay, USA 
Suvi Nenonen, Stockholm School of Economics, Sweden
Aron O'Cass, La Trobe University, Australia
Amy Ostrom, Arizona State University, USA
Robert Palmatier, University of Washington, USA
Joann Peck, University of Wisconsin-Madison, USA
Jaquie Pels, University Torcuato Di Tella, Argentina
Linda Peters, University of Nottingham, UK
Mark Peterson, University of Wyoming, USA
Leyland Pitt, Simon Fraser University, Canada
Francesco Polese, University of Salerno, Italy
Jaideep Prabhu, University of Cambridge, UK
Linda Price, University of Wyoming, USA
Aric Rindfleisch, University of Illinois, USA
Debora Sarno, Parthenope University of Naples, Italy
Lisa Scheer, University of Missouri, USA
Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria
Jeff Schmitt, University of Oklahoma, USA 
Sankar Sen, Baruch College, USA
Jagdish Sheth, Emory University, USA
Jagdip Singh, Case Western University, USA
Ashish Sood, University of California, Riverside, USA
David Stewart, Loyola Marymount University, USA
Kaj Storbacka, Hanken School of Economics, Finland
Satoko Suzuki, Hitotsubashi University, Japan
Wolfgang Ulaga, INSEAD, France 
Rajan Varadarajan, Texas A&M University, USA
Kenneth Wathne, University of Stavanger, Norway
Jay Weerawardena, The University of Queensland, Australia
William Wilkie, University of Notre Dame, USA
Heiko Wieland, California State University, Monterey Bay, USA
Manjit Yadav, Texas A&M University, USA

AMS Contact:
Marianne Hooper, Louisiana Tech University
ams@latech.edu