Skip to main content
SpringerLink
Log in
SpringerLink
Log in

Sponsoring im Investitionsgüterbereich

Möglichkeiten des optimalen Imagetransfers

  • Book
  • © 1996

Overview

Authors:
  1. Jacqueline Rieger
    View author publications

    You can also search for this author in PubMed   Google Scholar

Part of the book series: DUV Wirtschaftswissenschaft (DUVWW)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVIII
    Download chapter PDF

  2. Einleitung

    • Jacqueline Rieger
    Pages 1-13

  3. Imagepolitik im Investitionsgüterbereich

    • Jacqueline Rieger
    Pages 14-63

  4. Sponsoring als multifunktionales Instrument

    • Jacqueline Rieger
    Pages 64-113

  5. Der sponsoringinduzierte Imagetransfer

    • Jacqueline Rieger
    Pages 114-139

  6. Sponsoringplanung unter Berücksichtigung eines speziellen Sponsoring-Mix

    • Jacqueline Rieger
    Pages 140-225

  7. Schlußbetrachtung und Ausblick

    • Jacqueline Rieger
    Pages 226-228

  8. Back Matter

    Pages 229-266
    Download chapter PDF
Back to top

Keywords

Bibliographic Information

  • Book Title: Sponsoring im Investitionsgüterbereich

  • Book Subtitle: Möglichkeiten des optimalen Imagetransfers

  • Authors: Jacqueline Rieger

  • Series Title: DUV Wirtschaftswissenschaft

  • DOI: https://doi.org/10.1007/978-3-663-14548-6

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1996

  • Softcover ISBN: 978-3-8244-0276-2Published: 01 January 1996

  • eBook ISBN: 978-3-663-14548-6Published: 11 January 2014

  • Edition Number: 1

  • Number of Pages: XVIII, 266

  • Number of Illustrations: 21 b/w illustrations

  • Topics: Finance, general

Publish with us

Policies and ethics

Back to top

Search

Navigation