Eilenberger, G., Haghani, S., Kötzle, A., Reding, K., Spremann, K. (Eds.)
2010, VIII, 122 p.
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Examines how mergers and acquisitions, strategic corporate communication, entrepreneurial finance, corporate social responsibility and the emergence of new investors interrelate and affect developments on the financial market
The authors submit that these different phenomena all have a common root: the far-reaching changes that are rewriting the rules which govern the financial markets
Develops a new theoretical approach, the strategic corporate finance perspective, that also presents a systematic explanation of what, up to now, were seen as disparate trends
Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance. The authors use practical examples to demonstrate how this can be achieved. This book is intended not only for corporate finance experts, but also for students interested in the latest developments on the financial markets.