Editors:
Liefert aktuellen Stand der Erkenntnisse zur Entwicklung der Mediennutzung
Ausblick auf zukünftige Entwicklungen
Von führenden Experten aus Wissenschaft und Wirtschaft
Includes supplementary material: sn.pub/extras
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Table of contents (11 papers)
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Front Matter
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Back Matter
About this book
Editors and Affiliations
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Fak. Betriebswirtschaft, Universität München, München, Germany
Arnold Picot
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A.T. Kearney GmbH, Berlin, Germany
Axel Freyberg
Bibliographic Information
Book Title: Media Reloaded
Book Subtitle: Mediennutzung im digitalen Zeitalter
Editors: Arnold Picot, Axel Freyberg
DOI: https://doi.org/10.1007/978-3-642-11243-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Softcover ISBN: 978-3-642-11242-3Published: 05 March 2010
eBook ISBN: 978-3-642-11243-0Published: 10 March 2010
Edition Number: 1
Number of Pages: VIII, 126
Number of Illustrations: 38 b/w illustrations
Topics: IT in Business, Media Management, R & D/Technology Policy