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Electronic Commerce

A Managerial and Social Networks Perspective

  • The leading Graduate text on E-Commerce brought completely up to date
  • End of chapter exercises, case studies, and class projects
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Part of the book series: Springer Texts in Business and Economics (STBE)

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xxxviii
  2. Introduction to E-Commerce and E-Marketplaces

    1. Front Matter

      Pages 1-1
    2. Overview of Electronic Commerce

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 3-49
    3. E-Commerce: Mechanisms, Platforms, and Tools

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 51-99
  3. E-Commerce Applications

    1. Front Matter

      Pages 101-101
    2. Retailing in Electronic Commerce: Products and Services

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 103-159
    3. Business-to-Business E-Commerce

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 161-207
    4. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 209-254
  4. Emerging EC Delivery Platforms

    1. Front Matter

      Pages 255-255
    2. Mobile Commerce and Ubiquitous Computing

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 257-308
    3. Social Commerce: Foundations, Social Marketing, and Advertising

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 309-364
    4. Social Enterprise and Other Social Commerce Topics

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 365-400
  5. EC Support Services

    1. Front Matter

      Pages 403-403
    2. Marketing and Advertising in E-Commerce

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 403-456
    3. E-Commerce Security and Fraud Issues and Protections

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 457-518
    4. Electronic Commerce Payment Systems

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 519-557
    5. Order Fulfillment Along the Supply Chain

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 559-594
  6. E-Commerce Strategy and Implementation

    1. Front Matter

      Pages 597-597
    2. EC Strategy, Globalization, and SMEs

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 597-644
    3. Implementing EC Systems: From Justification to Successful Performance

      • Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 645-687

About this book

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Authors and Affiliations

  • University of Hawaii, Kihei, USA

    Efraim Turban

  • JDA Software, Scottsdale, USA

    David King

  • Graduate School of Management, Kore Advanced Institute of Science and Technology (KAIST), Seoul, Cheong-Ryang, Korea, Republic of (South Korea)

    Jae Kyu Lee

  • National Sun Yat-sen University, Kaohsiung, Taiwan

    Ting-Peng Liang

  • Turban Company Inc., Kihei, USA

    Deborrah C. Turban

About the authors

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce. David King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall). He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University. Deborrah C. Turban (Turban Company Inc., previously with the University of Santa Thomas in the Philippines) who brings expertise in EC research and analysis.

Bibliographic Information

  • Book Title: Electronic Commerce

  • Book Subtitle: A Managerial and Social Networks Perspective

  • Authors: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

  • Series Title: Springer Texts in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-319-10091-3

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Nature Switzerland AG 2015

  • Softcover ISBN: 978-3-319-36270-0Published: 07 October 2016

  • eBook ISBN: 978-3-319-10091-3Published: 29 January 2015

  • Series ISSN: 2192-4333

  • Series E-ISSN: 2192-4341

  • Edition Number: 8

  • Number of Pages: XXXVIII, 791

  • Number of Illustrations: 12 b/w illustrations, 100 illustrations in colour

  • Topics: IT in Business, Operations Research/Decision Theory

Buy it now

Buying options

eBook USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access