Overview
- Provides a solid foundation of fuzzy classification and inductive logic and their application in marketing
- Includes a case study of a real world application at a financial institute
- Visualizes the abstract concepts with numerous illustrations
- Includes supplementary material: sn.pub/extras
Part of the book series: Fuzzy Management Methods (FMM)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Inductive Fuzzy Classification in Marketing Analytics
Authors: Michael Kaufmann
Series Title: Fuzzy Management Methods
DOI: https://doi.org/10.1007/978-3-319-05861-0
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-05860-3Published: 25 June 2014
Softcover ISBN: 978-3-319-38160-2Published: 17 September 2016
eBook ISBN: 978-3-319-05861-0Published: 04 June 2014
Series ISSN: 2196-4130
Series E-ISSN: 2196-4149
Edition Number: 1
Number of Pages: XX, 125
Number of Illustrations: 35 b/w illustrations
Topics: IT in Business, Data Mining and Knowledge Discovery, Marketing, Mathematical Logic and Formal Languages, Information Systems Applications (incl. Internet), e-Commerce/e-business