Logo - springer
Slogan - springer

Business & Management - Business Information Systems | Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

Majchrzak, A., Fife, E., Min, Q., Pereira, F.

2014, VIII, 26 p. 6 illus.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$39.99

(net) price for USA

ISBN 978-3-319-03230-6

digitally watermarked, no DRM

Included Format: PDF and EPUB

download immediately after purchase


learn more about Springer eBooks

add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$54.99

(net) price for USA

ISBN 978-3-319-03229-0

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

  • Presents a cross-cultural analysis of innovative collaboration challenges in Chinese and US corporate contexts
  • Provides detailed case studies of wiki "challenges" that highlight many of the requirements for true collaboration
  • Includes state of the art, real world guidelines for the introduction and use of enterprise wikis
The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such tools can enhance employee satisfaction and how best to use social media tools to attain specific outcomes including innovative collaboration. As companies turn to IT solutions as substitutes for face-to-face engagements, an understanding of the social dynamics – how employees can best communicate, find and use information and generate motivation through computer-mediated activities is fundamental. Lingering questions relate to the strategic use of these tools; many large companies are using Facebook-like applications due to employee demand, but are not studying outcomes comprehensively or managing processes to create desired outcomes. This book fills this knowledge gap through examining the process and results of a controlled study in two companies, one in the US and the other in China. In each company “wiki challenges” were introduced to employees who were provided guidelines to produce goal-oriented outcomes. The book examine the results in each case and suggest guidelines for firms to achieve “wiki-readiness” to support innovation and co-creation.

Content Level » Research

Keywords » Co-Creation - Collaboration - Computer-Mediated Communication - Innovation - Social Media - Wiki

Related subjects » Business Information Systems - HCI - Innovation - Technology Management - Operations Research & Decision Theory - Software Engineering

Table of contents / Sample pages 

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of IT in Business.