Trends and Issues in Global Tourism 2012

1. Front Matter

   Pages i-xxii

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2. Future at a Glance

   1. Front Matter

      Pages 1-1

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   2. A Futurist’s Perspective of Ten Certainties of Change

      • Ian Yeoman, Ian Yeoman

      Pages 3-19

   3. Hotels 2020 – Responding to Tomorrow’s Customer and the Evolution of Technology

      • Rohit Talwar

      Pages 21-31

   4. Forecasting Global and European Tourism

      • Rolf Freitag, Dennis Pyka

      Pages 33-45

3. Destination Management – Culture, Landscape, Cities

   1. Front Matter

      Pages 47-47

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   2. Mongol Passion: History and Challenges – Can Tourism Be a Tool to Empower It?

      • Damba Gantemur

      Pages 49-56

   3. The 10 Brand:Trust Theses on the Future of Alpine Destination Management/Branding

      • Klaus-Dieter Koch

      Pages 57-60

   4. City Tourism – The New Magic of the Place

      • Burkhard Kieker

      Pages 61-67

   5. Liveable City – Sustainable Quality of Life as Success Driver for Urban Branding

      • Andreas Reiter

      Pages 69-76

4. Marketing and Distribution

   1. Front Matter

      Pages 77-77

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   2. The Needs of Package Tourists and Travel Agents – Neuromarketing in the Tourism Sector

      • Ingo Markgraf, David Scheffer, Johanna Pulkenat

      Pages 79-91

   3. Product Development, Marketing, and Distribution

      • Kirsi Hyvärinen, Dusanka Pavicevic, Dennis Hürten

      Pages 93-125

5. Social Media and Technology Tackle Tourism Industry

   1. Front Matter

      Pages 127-127

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   2. Social Media and Mobile Devices

      • David Perroud

      Pages 129-133

   3. Holiday Hotels and Online Booking Behavior – News from the GfK Research Panels

      • Alexandra Weigand

      Pages 135-141

6. Business Travel and Event Management

   1. Front Matter

      Pages 143-143

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   2. Ancillary Revenues in Air Transport – Gain and Pain

      • Stefan Fallert

      Pages 145-150

   3. Concentrated Might in the Sky – Airline Alliances and Travel Management

      • Oliver Graue

      Pages 151-156

   4. Qnigge in Event Management

      • Markus Weidner

      Pages 157-173

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

• Convention
• Corporate Social Responsibility
• Eco-mobility
• Tourism
• Travel
• landscape/regional and urban planning

• , Department of Tourism and Travel, Worms University of Applied Sciences, Worms, Germany

  Roland Conrady

• , Competence Centre Travel and Logistics, Messe Berlin GmbH, Berlin, Germany

  Martin Buck

Policies and ethics