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The Timeless Principles of Successful Business Strategy

  • Book
  • Dec 2013

Overview

Authors:
  1. Eric Viardot

    1. EADA, Barcelona, Spain

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  • The book includes all the business strategy concepts and practices that are used by successful everlasting companies
  • It excludes to mention specific examples of named companies because the experience from other books shows that they often get quickly outdated and they are usually difficult to extrapolate
  • Instead of providing examples to imitate, the book singles out some practices/ patterns which are shared by companies who have been successful over more than decades. It invites the readers to consider if they can use them for their own firm
  • Includes supplementary material: sn.pub/extras

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Eric Viardot
    Pages 1-2

  3. Strategic Design

    • Eric Viardot
    Pages 3-8

  4. Customers

    • Eric Viardot
    Pages 9-18

  5. Environment and Competitors

    • Eric Viardot
    Pages 19-28

  6. Capabilities

    • Eric Viardot
    Pages 29-38

  7. Structure

    • Eric Viardot
    Pages 39-44

  8. Operations

    • Eric Viardot
    Pages 45-50

  9. Innovation

    • Eric Viardot
    Pages 51-59

  10. Maneuvering Change

    • Eric Viardot
    Pages 61-71

  11. Growth

    • Eric Viardot
    Pages 73-82

  12. Execution and Humility

    • Eric Viardot
    Pages 83-87

  13. Conclusion

    • Eric Viardot
    Pages 89-90

  14. Back Matter

    Pages 91-91
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Keywords

About this book

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

Authors and Affiliations

  • EADA, Barcelona, Spain

    Eric Viardot

About the author

Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management. He is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris.

He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US Eric. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe.

Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe. He is an active consultant and trainer and has worked with several major multinational corporations.

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