Editors:
- Provides a general overview of the state-of-art and future trends in reputation management
- Describes tools to measure corporate reputation
- Reports best practice from blue-chip firms
- Helps to optimize a company's reputation management
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (25 chapters)
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Front Matter
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Introduction
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Front Matter
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Approaching Corporate Reputation
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Front Matter
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Measures and Impacts
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Front Matter
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Reputation Management in Practice
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Front Matter
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About this book
Editors and Affiliations
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, Retailing and Consumer Sciences, The University of Arizona, Tucson, USA
Sabrina Helm
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, Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Duesseldorf, Germany
Kerstin Liehr-Gobbers, Christopher Storck
Bibliographic Information
Book Title: Reputation Management
Editors: Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-642-19266-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2011
Hardcover ISBN: 978-3-642-19265-4Published: 29 August 2011
Softcover ISBN: 978-3-642-27074-1Published: 11 November 2013
eBook ISBN: 978-3-642-19266-1Published: 29 August 2011
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VIII, 300