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Business & Management - Business & Management for Professionals | The Right Sensory Mix (Authors and Editors)

The Right Sensory Mix

Targeting Consumer Product Development Scientifically

Derval, Diana

2010, XIV, 146 p.

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Prof. Diana Derval is President and Research Director of DervalResearch, global market research firm specializing in human perception and behavior, and Chair of the Board of Directors of the Better Immune System Foundation. Visionary researcher, inventor of the Hormonal QuotientTM, member of the Society for Behavioral Neuroendocrinology, and author regularly featured in the media, Diana Derval turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, HP, Philips, Sara Lee, and Danone. Diana Derval is Professor of Marketing and Innovation at the University of Wales MBA/Robert Kennedy College, and teaches Sensory Science at ESSEC Paris-Singapore Business School, and at the University Leonard de Vinci. Over 10,000 professionals enjoyed her inspirational lectures and workshops from Chicago to Shanghai.

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    The Right Sensory Mix

    Targeting Consumer Product Development Scientifically

    Derval, Diana 2010

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    Hormones, Talent, and Career

    Unlock Your Hormonal Quotient®

    Series: SpringerBriefs in Business

    Derval, Diana, Bremer, Johan 2012

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