Logo - springer
Slogan - springer

Business & Management - Business & Management for Professionals | The Relationship Marketer - Rethinking Strategic Relationship Marketing (Reviews)

The Relationship Marketer

Rethinking Strategic Relationship Marketing

Hougaard, Soren, Bjerre, Mogens

Originally published with the title: Strategic Relationship Marketing

2nd ed. 2010, XIII, 223 p.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$59.99

(net) price for USA

ISBN 978-3-642-03243-1

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase


learn more about Springer eBooks

add to marked items

Hardcover
Information

Hardcover version

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$79.99

(net) price for USA

ISBN 978-3-642-03242-4

free shipping for individuals worldwide

online orders shipping within 2-3 days.


add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$79.99

(net) price for USA

ISBN 978-3-642-44420-3

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

From the reviews of the second edition:

“There is a solid theoretical grounding for each chapter that would appeal to both executive and postgraduate students. … book would appeal to industrial marketers as well as business-to-business specialists. The book does an excellent job of explaining marketing … . book is also a useful primer to those practitioners and consultants wishing to update their knowledge of marketing … . students would benefit from the concise approach of the authors, this book is highly recommended for the key account or business-to-business marketer.” (Mark Glynn, Journal of Product and Brand Management, Vol. 20 (1), 2011)

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Management/Business for Professionals.