Originally published with the title: Strategic Relationship Marketing
2nd ed. 2010, XIII, 223 p.
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“There is a solid theoretical grounding for each chapter that would appeal to both executive and postgraduate students. … book would appeal to industrial marketers as well as business-to-business specialists. The book does an excellent job of explaining marketing … . book is also a useful primer to those practitioners and consultants wishing to update their knowledge of marketing … . students would benefit from the concise approach of the authors, this book is highly recommended for the key account or business-to-business marketer.” (Mark Glynn, Journal of Product and Brand Management, Vol. 20 (1), 2011)