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  • © 2010

Globalization 2.0

A Roadmap to the Future from Leading Minds

  • Leading managers' view on the current crises and the future of globalization

  • Unique insights into the strategy and daily practice of top masterminds in business and economy

  • With contributions from Kienbaum, Roland berger, A.T. Kearney, CISCO, Henkel, Lufthansa Technik, Conergy, Manager Magazin, HWWI, British Telecom Germany, T-Systems, and others

  • Includes supplementary material: sn.pub/extras

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-viii
  2. Globalizing Action on Climate Change

    • Dieter Ammer
    Pages 1-4
  3. Globalization and Growth: A Macroeconomic Perspective

    • Michael Bräuninger, Henning Vöpel
    Pages 5-19
  4. A New Age Dawning

    • Kasper Rorsted
    Pages 21-35
  5. An Agenda for Phase 4 of Globalization

    • Henrik Müller
    Pages 69-81
  6. Service Providers and Their Ecosystem in Globalization 2.0

    • Uwe Lambrette, Thomas Renger, Scott A. Puopolo
    Pages 109-120
  7. Mastering the Globalization Challenge

    • Roland Schwientek
    Pages 121-136
  8. Globalization in the Automotive Industry–Impact and Trends

    • Ralf Bechmann, Martin Scherk
    Pages 177-192
  9. Manage Energy Better

    • Ad van der Meys
    Pages 193-206
  10. Globalization? Not Without the Logistics!

    • Jürgen Hess
    Pages 207-216
  11. Metamorphosis of Telco Architecture

    • Martin Deeg
    Pages 217-226
  12. Afterword

    • Thomas Landschof
    Pages 235-236

About this book

. . . Eat not up your property among yourselves unjustly except it be a trade amongst you, by mutual consent . . . and help you one another in righteousness and piety. . . (Al-Hadid 4:29; Al-Ma’idah 5:2) There cannot be any doubt that the current ?nancial crisis, which began in the US, has gone global. This realization has fuelled the ?re of debate over globalization. Today’s globalization is no longer the globalization that Theodore Levitt, a former professor at the Harvard Business School, described in 1983 in his world famous article ‘‘The Globalization of Markets. ’’ Although, in old days, Levitt and his successors had not seen globalization as an utopian state free of problems, no- days globalization has been reshaped completely. Therefore, in the perception of the editors it is justi?ed to use the phrase ‘‘Globalisation 2. 0’’ for the range of effects interpenetrating global economic arrangements. Globalisation 1. 0 will never be restored again. Since the subprime crisis made its way to the global arena in the year 2008, companies and managers are confronted with the breathtaking speed of global, regional, and local changes. It is more than a provocation to divide dev- opments into cause and effects. Forecasts in strategic management are no longer valid even for the moment they are published. Uncertainty occupies the driving seats in global, regional, and local oriented companies.

Editors and Affiliations

  • Lehr- und Forschungsgebiet, RWTH Aachen, Aachen, Germany

    Raschid Ijioui, Heike Emmerich

  • FH Wedel, Wedel, Germany

    Michael Ceyp

  • Wachtberg, Germany

    Jochen Hagen

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access