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Up-to-date material culled from the world’s biggest tourism convention
Essential reading for anyone in the tourism business
This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior.
The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing companies involved in travel and tourism.
The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Convention Market Trends & Innovations.
This book brings together convention highlights prepared by renowned professionals and scientists within the industry. As such, readers can form a comprehensive vision of the developments which are shaping the structure of the global travel and tourism industry.
The book is indispensable for tourism professionals and scientists as well as students analyzing current global tourism trends.
Content Level »Professional/practitioner
Keywords »Aviation Industry - Business Travel - Destination - Destination Management - Global Tourism - Hospitality Industry - Hospitality Management - Hotel - Import - Tourism - Travel - business - data analysis - innovation - management
Key Figures and Issues in the Global Tourism Industry.- Global Tourism in 2007 and Beyond — World Travel Monitor’s Basic Figures.- Climate Change and Its Impact on the Tourism Industry.- Aviation Management.- The Role of Business Aviation in the European Civil Aviation Market.- Airport Privatization and Takeover — Creating Value for All Stakeholders?.- Hospitality Management.- Hotel Architecture: Less Is More — Or: Natural Sustainable.- Financial Solvency and Credit Rating for Hotel Businesses.- Quality Rating in Hotel Community Sites.- Destination Management.- Improving Travel & Tourism Competitiveness.- European Destination Management: Challenges for Product and Brand Management.- Emerging Market Segments: Religious and Medical Tourism in India.- Marketing and Sales Management.- Innovations in Market Segmentation and Customer Data Analysis.- Customer Segmentation Traveller Types and Their Needs in 2020.- Innovations in Destination Distribution Management.- Travel Technology and Business Travel Management.- European Online Travel Overview — An Abstract of PhoCusWright Online Travel Overview Third Edition.- Trends in the Business Travel Market — Focus on Germany.- The Future of Tourism and Travel.- Future Destinations.- Space Travel.