Authors:
Essential methods and tools of strategic planning are explained and their application is illustrated through examples
Book looks at the problem as a whole and offers an integrated approach to solving it
Includes supplementary material: sn.pub/extras
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (20 chapters)
-
Front Matter
-
Idea of strategic planning
-
Front Matter
-
-
Process of strategic planning and resulting documents
-
Front Matter
-
-
Project planning, analysis and mission statement revision
-
Front Matter
-
-
Developing the corporate strategy
-
Front Matter
-
-
Developing the business strategies
-
Front Matter
-
About this book
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Authors and Affiliations
-
Chair of management, University of Fribourg, 1700, Switzerland
Rudolf Grünig
-
University of Bern, 3012, Switzerland
Richard Kühn
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/978-3-540-68583-8
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
eBook ISBN: 978-3-540-68583-8Published: 12 June 2008
Edition Number: 5
Number of Pages: XXVI, 364
Number of Illustrations: 131 b/w illustrations
Topics: Management, Organization, Theoretical Ecology/Statistics