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Table of contents (20 chapters)
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Front Matter
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Introduction
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The idea of strategic planning
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Front Matter
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The process of strategic planning and the resulting documents
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Front Matter
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Strategy project planning and strategic analysis
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Front Matter
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Developing business strategies
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Front Matter
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Keywords
About this book
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Authors and Affiliations
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/3-540-36608-3
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2006
eBook ISBN: 978-3-540-36608-9Published: 11 December 2006
Edition Number: 4
Number of Pages: XXVI, 381
Number of Illustrations: 138 b/w illustrations
Topics: Management, Organization