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Business Success in China

  • Book
  • © 2007

Overview

Editors:
  1. Markus B. Hofer

    1. Simon - Kucher & Partners, Bonn, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Bernhard Ebel

    1. Simon - Kucher & Partners, Bonn, Germany

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    You can also search for this editor in PubMed   Google Scholar

  • About successful market entry and business development in China

  • With practical cases and success stories of international companies in the Chinese market

  • Includes supplementary material: sn.pub/extras

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Table of contents (20 chapters)

  1. Front Matter

    Pages i-viii
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  2. Opportunities and Challenges in China

    1. Front Matter

      Pages 1-1
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    2. The Rise of the Dragon

      • Bernhard Ebel, Markus B. Hofer, Jana Schmutzler de Uribe
      Pages 3-10

    3. The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market

      • Matthias Schramm, Markus Taube
      Pages 11-28

    4. After the Hype: Investment in China?

      • Stefan Lippert
      Pages 29-37

    5. The China Boom - What’s Left for Us?

      • Frank Sieren
      Pages 39-47

    6. Tao, Strategy and Li

      • Chin-Ning Chu
      Pages 49-52

  3. Strategies for Market Entry and Business Success

    1. Front Matter

      Pages 53-53
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    2. Conquering the Dragon — Entry Strategies for the Chinese Market

      • Jana Schmutzler de Uribe, Bernhard Ebel, Markus B. Hofer
      Pages 55-67

    3. Competing in the Dragon’s Den: Strategies for a Changed China

      • Peter Williamson, Ming Zeng
      Pages 69-85

    4. Business Strategy in China’s Transformation

      • Jonathan Story
      Pages 87-100

    5. A Guide to Business Success in China for Foreign Enterprises

      • Kang Gang Hu
      Pages 101-117

    6. Effective Pricing Strategies for Foreign and Chinese Companies

      • Stefan Herr, Fan Oswald-Chen, Ying Yang
      Pages 119-130

    7. The Run to China — and the Need of Better Information and Analysis

      • Hubert Fromlet
      Pages 131-150

    8. Market Research as a Module in Market Strategies in China

      • Brigitte Wolff
      Pages 151-167

    9. Legal Constraints on Business in China

      • Sven-Michael Werner
      Pages 169-178

    10. Successful Business Relations with China — To-Dos and Taboos

      • Sylvia Knoss, Helen Beveridge
      Pages 179-195

  4. Practical Insights from China

    1. Front Matter

      Pages 197-197
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    2. The Insurance and Banking Sectors in China

      • Heinz Dollberg
      Pages 199-210

    3. Automotive Dragon Power in China

      • Markus B. Hofer, Bernhard Ebel, Jana Schmutzler de Uribe
      Pages 211-222
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Keywords

About this book

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.

In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland.

Editors and Affiliations

  • Simon - Kucher & Partners, Bonn, Germany

    Markus B. Hofer, Bernhard Ebel

Bibliographic Information

  • Book Title: Business Success in China

  • Editors: Markus B. Hofer, Bernhard Ebel

  • DOI: https://doi.org/10.1007/978-3-540-34615-9

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2007

  • Hardcover ISBN: 978-3-540-34614-2Published: 07 November 2006

  • Softcover ISBN: 978-3-642-07098-3Published: 14 October 2010

  • eBook ISBN: 978-3-540-34615-9Published: 22 November 2006

  • Edition Number: 1

  • Number of Pages: VIII, 275

  • Topics: Emerging Markets/Globalization, Marketing, Organization

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