Editors:
About successful market entry and business development in China
With practical cases and success stories of international companies in the Chinese market
Includes supplementary material: sn.pub/extras
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Table of contents (20 chapters)
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Front Matter
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Opportunities and Challenges in China
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Front Matter
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Strategies for Market Entry and Business Success
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Front Matter
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Practical Insights from China
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Front Matter
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About this book
China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful "dragon" of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.
In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland.
Editors and Affiliations
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Simon - Kucher & Partners, Bonn, Germany
Markus B. Hofer, Bernhard Ebel
Bibliographic Information
Book Title: Business Success in China
Editors: Markus B. Hofer, Bernhard Ebel
DOI: https://doi.org/10.1007/978-3-540-34615-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2007
Hardcover ISBN: 978-3-540-34614-2Published: 07 November 2006
Softcover ISBN: 978-3-642-07098-3Published: 14 October 2010
eBook ISBN: 978-3-540-34615-9Published: 22 November 2006
Edition Number: 1
Number of Pages: VIII, 275
Topics: Emerging Markets/Globalization, Marketing, Organization