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About this book
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Authors and Affiliations
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Wirtschaftswissenschaften, Universität Duisburg-Essen LS E-Business und E-Entrepreneurship, Essen, Germany
Tobias Kollmann
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Ahrensburg, Germany
Matthias Häsel
About the authors
Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
Bibliographic Information
Book Title: Cross-Channel Cooperation
Book Subtitle: The Bundling of Online and Offline Business Models
Authors: Tobias Kollmann, Matthias Häsel
Publisher: Deutscher Universitätsverlag Wiesbaden
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
Softcover ISBN: 978-3-8350-0238-8Published: 24 February 2006
Edition Number: 1
Number of Pages: XII, 139