Logo - springer
Slogan - springer

Business & Management | Business Research Methods - An Applied Orientation

Business Research Methods

An Applied Orientation

Sreejesh, S., Mohapatra, Sanjay, Anusree, M R

2014, XXIII, 281 p. 54 illus., 31 illus. in color. With online files/update.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$99.00

(net) price for USA

ISBN 978-3-319-00539-3

digitally watermarked, no DRM

Included Format: PDF and EPUB

download immediately after purchase


learn more about Springer eBooks

add to marked items

Hardcover
Information

Hardcover version

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$129.00

(net) price for USA

ISBN 978-3-319-00538-6

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

  • ​Provides step by step guidelines for business research methods and data analysis using software programs
  • Offers a mix of both qualitative and quantitative research that readers can apply directly in real market scenarios
  • Each chapter ends with a case study that demonstrates the business research concept discussed​
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

Content Level » Research

Keywords » Analysis of Variance (ANOVA) - Business Research Design - Business Research Process - Decision Making - Multivariate Data Analysis - Qualitative Data Analysis

Related subjects » Business, Economics & Finance - Business & Management - Business Information Systems

Table of contents / Preface / Sample pages 

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Business & Management Science.