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Covers the key success factors: Designing a great product, hiring developers and other contributors if need be, online marketing, reducing acquisition friction, and raising the capital you need to succeed.
Feinleib is a successful entrepreneur and venture capitalist. He writes the well-read blog, VCDave.
Product Prototyping: From Concept to Reality in a Weekend shows you how to turn your product idea into reality. Nearly everyone has an idea for a product they could build or a company they could start. But pitfalls abound—even for experienced developers. Unless you've done it before, it's hard to know all the design, development, and marketing considerations you must take into account. This book will show you how to hone your idea, find willing workers to help you develop web pages or apps inexpensively, refine the idea based on early feedback, manage the development process, gain users/customers, attract investors, and—in short—turn your dream into tangible reality. Whether you want to build the next hot mobile app, a web site, a desktop product, or a tangible device like a media player or toy, Product Prototyping shows you how. From designing your product screens or devices to getting users and buyers, you'll learn the key steps to rapid prototyping success while avoiding the traps that can snare even knowledgeable developers. You'll avoid losing precious time and money, for example, by learning the tricks to using outsourcing marketplaces successfully. You'll also understand how to build your prototype fast while designing it for future scaling and preparing for the transition from prototype to production. Most important, you'll find out how to get your first users, whether you're building a product for consumers or businesses. Serial technology entrepreneur David Feinleib knows the ropes and, as a former venture capitalist, he knows what pleases investors. He also understands what is required in a product or service to get those critical early adopters and users—the customers who will come to your web site, pay for your product, and tell their friends and acquaintances all about it. Product Prototyping includes multiple real-world examples, actual project and product designs, screen mockups, and real-world marketing campaigns. Product Prototyping will:
Keep you from making rookie product-development mistakes that will slow you down or put you out of business
Highlight the product-development hurdles that require diligent planning to leap
Ensure you present the best possible product to investors or customers
Provide tips on reducing "adoption friction" and providing hooks to keep users coming back
Explain how you can protect your intellectual property
Crowdsource your product idea to be the first to market with the most users
Help you realize your dreams
Unleash your inner product guru and turn your product idea into reality in a matter of weeks or even days. Product Prototyping can help ensure you reach the finish line first, where glory and wealth await.