Skip to main content
  • Book
  • © 2014

Management of the Fuzzy Front End of Innovation

  • Examines the fuzzy front end of the innovation process both through a conceptual and a practical perspective
  • Shows the best practice of successful companies in the early stages of the innovation process
  • Guides the reader to manage the fuzzy front end of innovation successfully?
  • Includes supplementary material: sn.pub/extras

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 89.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (31 chapters)

  1. Front Matter

    Pages i-xvii
  2. Conceptual Part

    1. Front Matter

      Pages 1-1
    2. Managing the Unmanageable: The Fuzzy Front End of Innovation

      • Oliver Gassmann, Fiona Schweitzer
      Pages 3-14
    3. Structuring the Front End of Innovation

      • Kurt Gaubinger, Michael Rabl
      Pages 15-30
    4. Out of Bounds: Cross-Industry Innovation Based on Analogies

      • Marco Zeschky, Oliver Gassmann
      Pages 49-58
    5. Crowdsourcing as an Innovation Tool

      • Oliver Gassmann, Sascha Friesike, Michael Daiber
      Pages 75-87
    6. Revolutionizing the Business Model

      • Oliver Gassmann, Karolin Frankenberger, Michaela Csik
      Pages 89-97
    7. Managing the Intellectual Property Portfolio

      • Martin A. Bader, Oliver Gassmann, Nicole Ziegler
      Pages 99-107
    8. Applying Cross-Industry Networks in the Early Innovation Phase

      • Ellen Enkel, Sebastian Heil
      Pages 109-124
    9. Accelerating Learning by Experimentation

      • Stefan Thomke
      Pages 125-140
    10. Leveraging Creativity

      • Sascha Friesike, Oliver Gassmann
      Pages 159-177
    11. A Design Perspective on Sustainable Innovation

      • Markus Kretschmer
      Pages 179-191
  3. Practical Cases

    1. Front Matter

      Pages 193-193
    2. 3M: Beyond the 15 % Rule

      • Stephan Rahn
      Pages 195-199
    3. ABB: Integrating the Customer

      • Patricia Sandmeier Kahmen, Petr Korba
      Pages 201-206
    4. Bayer: Strategic Management of the Early Innovation Phase

      • Wolfgang Plischke, Jürgen Heubach, Stephan Michael Maier
      Pages 207-212

About this book

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.​

Editors and Affiliations

  • University of St. Gallen Institute of Technology Management, St. Gallen, Switzerland

    Oliver Gassmann

  • Innovation and Product Management, University of Applied Sciences Upper Austria, Wels, Austria

    Fiona Schweitzer

Bibliographic Information

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 89.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access