Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
About the author
Bibliographic Information
Book Title: Interne Markenführung
Book Subtitle: Verankerung der Markenidentität im Mitarbeiterverhalten
Authors: Cornelia Wittke-Kothe
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-663-07994-1
Publisher: Deutscher Universitätsverlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2001
Softcover ISBN: 978-3-8244-7500-1Published: 11 December 2001
eBook ISBN: 978-3-663-07994-1Published: 05 October 2013
Edition Number: 1
Number of Pages: XIX, 199
Number of Illustrations: 3 b/w illustrations
Topics: Marketing