Modelling Value

1. Front Matter

   Pages i-xxi

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2. Keynotes

   1. Front Matter

      Pages 1-1

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   2. Competition, Collaboration, and Creating Value in the Value Chain

      • David Walters

      Pages 3-36

   3. The Role of Decoupling Points in Value Chain Management

      • Jan Olhager

      Pages 37-47

   4. Evaluating the Effectiveness of Experiential Learning for Motivating Value Chain Stakeholders to Adopt New Ways of Capturing Value

      • Martin Gooch

      Pages 49-64

   5. Measurement of Lean Value Chains: Efficiency and Effectiveness

      • Richard J. Schonberger

      Pages 65-75

3. Best Paper

   1. Front Matter

      Pages 77-77

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   2. Product Returns and Customer Value: A Footware Industry Case

      • Ivan Russo, Silvio Cardinali

      Pages 79-97

4. Searching for Value: Creating Value

   1. Front Matter

      Pages 99-99

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   2. Cooperative Engagement to Define and Deliver Client Value in the Construction Industry

      • Tomas Nord

      Pages 101-118

   3. An Investigation of ROCE and Its Drivers: Empirical Analysis of European Companies

      • Heimo Losbichler, Peter Hofer, Christoph Eisl, Birgit Zauner

      Pages 119-148

   4. When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets

      • Harald Kindermann, Thomas Werani, Angela Smejkal

      Pages 149-166

   5. Fair Distribution of Added Values in Networks of Autonomous Actors

      • Susanne Jene, Stephan Zelewski

      Pages 167-186

5. Value Chain Models: Decision-Making

   1. Front Matter

      Pages 187-187

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   2. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

      • Jörg Kraigher-Krainer

      Pages 189-206

   3. Emotions in Organisational Buying Behaviour: A Qualitative Empirical Investigation in Austria

      • Andreas Zehetner, Corinna Engelhardt-Nowitzki, Barbara Hengstberger, Jörg Kraigher-Krainer

      Pages 207-229

6. Value Chain Models: Complexity

   1. Front Matter

      Pages 231-231

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   2. Complexity in Global Value Networks: Facilitation of Value Network Boundary Spanning Decisions from a Complexity Perspective

      • Corinna Engelhardt-Nowitzki, Markus Gerschberger, Franz Staberhofer

      Pages 233-256

   3. Measuring the Cost of Complexity in Supply Chains: Comparison of Weighted Entropy and the Bullwhip Effect Index

      • Michael J. Gravier, Brian P. Kelly

      Pages 257-271

7. Value Chain Models: Lean Value Chains

   1. Front Matter

      Pages 273-273

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The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant to management as well as their translation into the practice of management. The conference focus is on the demand chain i.e. sales, production, purchasing, logistics, performance measurement and customer value management. The authors present analytical and conceptual articles as well as empirical studies showing multidisciplinary and intercultural approaches towards solving relevant open problems.

• Collaboration
• Complexity and Flexibility
• Decision Making
• Profit and Cost Distribution
• Value Chain Management

• FH Oberösterreich, Steyr, Austria

  Herbert Jodlbauer

• , Department of Management, Linköping University, Linköping, Sweden

  Jan Olhager

• Schonberger & Associates, Bellevue, USA

  Richard J. Schonberger

Herbert Jodlbauer is founder and dean of the School of Management at the Upper Austria University of Applied Sciences and dynamism behind the Value Chain Management Initiative.

Jan Olhager is Professor for Operations Management at the Linköping University in Sweden and a well-known editor, reviewer and author in management sciences.

Richard J. Schonberger is President of Schonberger & Associates in the USA, cofounder of World Class Manufacturing and one of the world's leading lean management experts.

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