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About this book
Authors and Affiliations
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Inst. Anlagen und Systemtechnologien, Universität Münster Marketing Centrum Münster, Münster, Germany
Klaus Backhaus
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E-Business, Universität Trier Professur für Marketing, Innovation und, Trier, Germany
Rolf Weiber
Bibliographic Information
Book Title: Entwicklung einer Marketing-Konzeption mit SPSS/PC+
Authors: Klaus Backhaus, Rolf Weiber
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin. Heidelberg 1989
Softcover ISBN: 978-3-540-51019-2Published: 21 March 1989
Edition Number: 1
Number of Pages: XVII, 210
Topics: Marketing