Editors:
- Online werben ohne Streuverluste
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Table of contents (17 chapters)
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Front Matter
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Rechtliche Rahmenbedingungen
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Front Matter
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Kontrolle von Online-Marketing-Aktivitäten
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Front Matter
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About this book
Editors and Affiliations
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Hamburger Institute of Finance & E-Business Consulting, Hamburg School of Business Administration, Hamburg
Christoph Bauer
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Hamburg School of Business Administration, Hamburg
Goetz Greve
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Forschungsdepartment Medien & IT, Hamburg School of Business Administration, Hamburg
Gregor Hopf
About the editors
Professor Dr. Goetz Greve lehrt Allgemeine Betriebswirtschaftslehre an der Hamburg School of Business Administration und leitet dort das Forschungsdepartment Marketing & Sales.
Professor Dr. Gregor Hopf leitet das Forschungsdepartment Medien & IT an der Hamburg School of Business Administration.
Bibliographic Information
Book Title: Online Targeting und Controlling
Book Subtitle: Grundlagen - Anwendungsfelder - Praxisbeispiele
Editors: Christoph Bauer, Goetz Greve, Gregor Hopf
DOI: https://doi.org/10.1007/978-3-8349-6742-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Computer Science and Engineering (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2589-3Published: 28 April 2011
eBook ISBN: 978-3-8349-6742-8Published: 23 May 2011
Edition Number: 1
Number of Pages: XVI, 296
Number of Illustrations: 65 b/w illustrations
Topics: e-Commerce/e-business, Marketing