Flowing Stream Strategy

1. Front Matter

   Pages i-xviii

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2. Opening the Door

   1. Front Matter

      Pages 1-1

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   2. Leveraging Strategic Change with Continuity

      • Sushil

      Pages 3-14

   3. Comparing Flowing Stream Strategy and Blue Ocean Strategy

      • Sushil

      Pages 15-24

   4. Strategic Flexibility: The Fountainhead

      • Sushil

      Pages 25-35

3. Continuity and Change: Laying the Foundation

   1. Front Matter

      Pages 37-37

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   2. Continuity Forces: The Flywheel of Inertia

      • Sushil

      Pages 39-50

   3. Change Forces: The Stimulants for Progress

      • Sushil

      Pages 51-64

   4. Strategies for Managing Continuity and Change

      • Sushil

      Pages 65-80

4. Fundamentals of Flowing Stream Strategy (Principles, Frameworks, and Strategies)

   1. Front Matter

      Pages 81-81

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   2. Principles of Flowing Stream Strategy

      • Sushil

      Pages 83-93

   3. Key Channels Framework

      • Sushil

      Pages 95-101

   4. Golden Strategies in Practice

      • Sushil

      Pages 103-117

   5. Converge–Flow–Diverge Framework

      • Sushil

      Pages 119-127

5. Making Flowing Stream Strategy Work (Methodology and Tools)

   1. Front Matter

      Pages 129-129

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   2. Flowing Stream Strategy Process

      • Sushil

      Pages 131-144

   3. Crystallize Continuity and Change Forces

      • Sushil

      Pages 145-156

   4. Prepare Strategic Landscape

      • Sushil

      Pages 157-172

   5. Channelize Strategic Trajectories

      • Sushil

      Pages 173-183

   6. Execute and Evolve the Flowing Stream

      • Sushil

      Pages 185-193

Though the concern regarding the confluence of continuity and change is well accepted, there is hardly any well known framework in the literature that can be used as a benchmark to deal with this paradoxical issue. Keeping in view the significance of the topic and the lack of practical frameworks in managing continuity and change this book is an endeavor to fill the gap. The main proposition of the book is that the strategic management of change could be better leveraged with clear understanding of continuity of the organization and consciously managing the vital and desirable areas of continuity along with change, rather than leaving the continuity to be managed by default. The continuity of any company provides the bedrock along which the flow of change could be channelized. It adopts flowing stream as the principal metaphor for continuity and change to be taken side by side. It can be treated as a stepping stone to inspire a lot of research in this area.

• Continuity and change
• Flowing stream strategy
• Golden strategies
• Key strategic channels
• Strategic flexibility

• , Department of Management Studies, Indian Institute of Technology, New Delhi, India

  Sushil

Sushil is a professor of Strategic, Flexible Systems and Technology Management, and the Chair, Strategic Management Group at the Department of Management Studies, Indian Institute of Technology Delhi. He has served as a Visiting Professor and delivered seminars in many leading universities; some representative ones are University of Minnesota, Minneapolis, MN, Stevens Institute of Technology, NJ, University of Lethbridge, Alberta, Université Paris 1 Panthéon-Sorbonne, Paris, among others. He is an active researcher and supervised more than 50 doctoral dissertations. He is having eighteen books to his credit in the areas of Flexibility, Strategy, Systems Thinking, and Technology Management. He has over 250 papers in various refereed journals and conferences. He is the Founder Editor-in-Chief of Global Journal of Flexible Systems Management and serving on the Editorial Boards of leading international journals. He has pioneered the area of ‘Flexible Systems Management’ and made original contributions to the field of knowledge in the form of interpretive approaches in management such as SAP-LAP models/linkages, Total Interpretive Structural Modeling, and Interpretive Ranking Process. He has evolved the concept and framework of ‘Flowing Stream Strategy’ as strategic flexibility to manage continuity and change. He has also provided mantras for continuous organizational vitalization (LIFE), and models for strategic performance management (Flexible Strategy Game-card), sustainable enterprise (Star Model) and strategy execution (4A’s Model). He has acted as a consultant to both governmental and industrial organizations; a few representative ones are Ford Foundation, APCTT, UN, Defense Research and Development Organization (DRDO), Wipro Infotech, LG Electronics, Rockwell International, Tata Consultancy Services, James Martin & Co., Gas Authority of India Ltd. and Sona Koyo Steering Systems. He is the Founder President of the professional body, ‘GlobalInstitute of Flexible Systems Management’.

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