Overview
- Focuses on the Chinese fashion market and consumer behaviors
- Provides essential insights into consumer behavior in the dynamic and growing Chinese market
- Contrasts modern and traditional Chinese consumers
- Identifies current challenges and opportunities in the Chinese fashion market
Part of the book series: Springer Series in Fashion Business (SSFB)
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Table of contents (9 chapters)
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Apparel Customization and Luxury Fashion in China
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Fashion Branding in China
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Select Fashion Market Segments in China
Keywords
- Chinese Fashion Market
- Chinese domestic fashion brands
- Global fashion brands in the Chinese market
- Consumers in the Chinese Fashion Market
- Middle class and luxury fashion consumption
- Self-identity and aspirational consumption
- Fashion consumption and sustainability
- Brand consciousness and fashion consumption
- Social media engagement and fashion consumption
- Mobile shopping and fashion consciousness
- Chinese multi-brand loyalty
- Fashion Counterfeits
- textile engineering
About this book
Editors and Affiliations
About the editors
Dr. Chi received his B.S. and M.S. degrees from China Textile University and Donghua University with an emphasis on Textile and Clothing Engineering in 1999 and 2002, respectively. He received his Ph.D. degree from the University of North Carolina at Greensboro in 2006, with a dissertation focused on supply chain management and strategic management. He worked as a general manager at the Apparel Technology & Research Center and as a research fellow at the Department of Apparel Merchandising and Management of California State Polytechnic University, Pomona from 2006 to 2008. He subsequently worked as anassistant professor (from 2008 to 2014) and then as a tenured associate professor at the Department of Apparel, Merchandising, Design and Textiles of Washington State University. Dr. Chi has published 60+ refereed journal articles and conference proceedings and two full-length market research reports, and successfully completed 12 internally and externally funded research or education projects in the past decade. His research has been published in Journal of Business Research, International Business Review, Management Decision, Journal of the Textile Institute, Journal of Fashion Marketing and Management, Journal of Retailing and Consumer Services, International Journal of Sustainable Society, etc.
Dr. Su is an associate professor at the Department of Consumer, Apparel, and Retail Studies, Bryan School of Business and Economics, The University of North Carolina at Greensboro (UNCG). Dr. Su holds a B.E. degree in Textile Products Design from Tianjin Polytechnic University and an M.S. degree in Business Management from Renmin University of China. She received her Ph.D. degree in Textile Products Marketing from UNCG in 2004. Prior to joining UNCG in her current position, Dr. Su worked as an assistant professor at the Department of Consumer and Family Sciences at Western Kentucky University from 2005-2007, as an assistant professor (2008-2013) and then a tenured associate professor (2013-2016) at the Department of Human Development and Environmental Studies at Indiana University of Pennsylvania. Dr. Su’s research interests include dynamics in the global textile, apparel, fashion, and retail industries, global supply chain management and global sourcing strategies in the textile, apparel, fashion, and retail industries, brand marketing, sustainability and sustainable consumption. Dr. Su has published research papers in journals such as Journal of Product & Brand Management, Industrial Management & Data Systems, Asia Pacific Journal of Marketing and Logistics, Clothing & Textiles Research Journal, and The Journal of The Textile Institute, etc.
Bibliographic Information
Book Title: Chinese Consumers and the Fashion Market
Editors: Yingjiao Xu, Ting Chi, Jin Su
Series Title: Springer Series in Fashion Business
DOI: https://doi.org/10.1007/978-981-10-8429-4
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2018
Hardcover ISBN: 978-981-10-8428-7Published: 19 March 2018
Softcover ISBN: 978-981-13-4148-9Published: 09 February 2019
eBook ISBN: 978-981-10-8429-4Published: 09 March 2018
Series ISSN: 2366-8776
Series E-ISSN: 2366-8784
Edition Number: 1
Number of Pages: VIII, 212
Number of Illustrations: 7 b/w illustrations, 9 illustrations in colour
Topics: Market Research/Competitive Intelligence, Textile Engineering, Emerging Markets/Globalization