Digital Marketplaces Unleashed

1. Front Matter

   Pages i-xxxiii

   PDF

2. Prefaces

   1. Front Matter

      Pages 1-1

      PDF

   2. Preface: Humans in Digital Marketplaces

      • Gerald Hüther

      Pages 3-5

   3. Preface: Digital Society? The Great Transformation21

      • Fredmund Malik

      Pages 7-12

   4. Preface: New Computing in Digital Marketplaces Unleashed

      • Florian Leibert

      Pages 13-16

3. Introduction

   1. Front Matter

      Pages 17-17

      PDF

   2. Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped

      • Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach

      Pages 19-26

4. Digital Society

   1. Front Matter

      Pages 27-27

      PDF

   2. Preface: So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large

      • Sandro Gaycken

      Pages 29-31

   3. Valuation, Recognition, and Signaling in the Digital Public Sphere: the TED Talk Ranking Ecosystem

      • Heidi Gautschi, Gianluigi Viscusi

      Pages 33-43

   4. Consumers’ Digital Self-Determination: Everything Under Control?

      • Britta Krahn, Christian Rietz

      Pages 45-55

   5. Digitally Mature? Ready for the Digital Transformation?

      • Maik Romberg

      Pages 57-64

   6. Blockchain – the Case for Market Adoption of the Distributed Ledger

      • Marco Streng

      Pages 65-70

   7. ‘Local’ Is an Asset, Response Time Is Key: Lessons Learned from the Amiona St. Gallen Local Digital Marketplace

      • Mark Schleicher, Philipp Osl, Hubert Österle

      Pages 71-82

   8. How Large Corporations Survive Digitalization

      • Robert Jacobi, Ellena Brenner

      Pages 83-97

5. Individualized Digital Learning

   1. Front Matter

      Pages 99-99

      PDF

   2. Preface: Individualized Digital Learning

      • Kerstin Jeger

      Pages 101-104

   3. Corporate Learning in Upheaval

      • Rauthgundis Reck, Gunnar Jöns

      Pages 105-112

   4. Digitalization in Schools – Organization, Collaboration and Communication

      • Benno Rott, Chadly Marouane

      Pages 113-124

   5. The Unsung Power of Horizontal Grassroots

      • Aleksandra Solda-Zaccaro

      Pages 125-135

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

 

The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

• Marketplaces of the Future
• Digital Strategies
• Online Services
• Mobile Internet
• E-Business

• Institut für Informatik, LMU München, Munich, Germany

  Claudia Linnhoff-Popien

• Allianz SE, Munich, Germany

  Ralf Schneider

• Munich Airport, Munich, Germany

  Michael Zaddach

Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee "Münchner Kreis" and co-founder of the ALOQA GmbH. The latter had one million registered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project "Das Mobile Internet der Zukunft" which brings together 8 different companies and 3 chairs and is funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH.
Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science heworked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.
Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen München GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO. 

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