Digital Marketplaces Unleashed

Editors: Linnhoff-Popien, Claudia, Schneider, Ralf, Zaddach, Michael (Eds.)

  • Wide range of topics, consideration of several aspects from different points of view
  • Different chapters of the book have a well known expert from industry who is introducing the topic
  • Outstanding Editorial Board with representatives of different industrial sectors
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About this book

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

 

The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

About the authors

Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee "Münchner Kreis" and co-founder of the ALOQA GmbH. The latter had one million registered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project "Das Mobile Internet der Zukunft" which brings together 8 different companies and 3 chairs and is funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH.
Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science he worked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.
Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen München GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO. 

Table of contents (81 chapters)

  • Preface: Humans in Digital Marketplaces

    Hüther, Gerald

    Pages 3-5

  • Preface: Digital Society? The Great Transformation21

    Malik, Fredmund

    Pages 7-12

  • Preface: New Computing in Digital Marketplaces Unleashed

    Leibert, Florian

    Pages 13-16

  • Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped

    Linnhoff-Popien, Claudia (et al.)

    Pages 19-26

  • Preface: So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large

    Gaycken, Sandro

    Pages 29-31

Buy this book

eBook $99.00
price for Brazil (gross)
  • ISBN 978-3-662-49275-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for Brazil
  • ISBN 978-3-662-49274-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Digital Marketplaces Unleashed
Editors
  • Claudia Linnhoff-Popien
  • Ralf Schneider
  • Michael Zaddach
Copyright
2018
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag GmbH Germany
eBook ISBN
978-3-662-49275-8
DOI
10.1007/978-3-662-49275-8
Hardcover ISBN
978-3-662-49274-1
Edition Number
1
Number of Pages
XXXIII, 935
Number of Illustrations and Tables
153 illustrations in colour
Topics