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Designing Luxury Brands

The Art and Science of Creating Game-Changers

  • Book
  • Jul 2024
  • Latest edition

Overview

Authors:
  1. Diana Derval

    1. DervalResearch, Tallinn, Estonia

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Explains the role of color, contrast, shape, material, sound, scent, and shine in luxury branding
  • Offers templates for creating attractive luxury products and services in clearly indicated steps
  • Includes business cases from top brands like Tesla, Chanel, JACQUEMUS, Moncler, Gucci, Louboutin, or Raffles Dubai

Part of the book series: Management for Professionals (MANAGPROF)

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Hardcover Book USD 89.99
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Keywords

  • Consumer Behavior
  • Luxury
  • Luxury Brands
  • Marketing
  • Product Development
  • Shopping Behavior

About this book

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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Authors and Affiliations

  • DervalResearch, Tallinn, Estonia

    Diana Derval

About the author

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.

Bibliographic Information

  • Book Title: Designing Luxury Brands

  • Book Subtitle: The Art and Science of Creating Game-Changers

  • Authors: Diana Derval

  • Series Title: Management for Professionals

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-54092-9Due: 28 July 2024

  • eBook ISBN: 978-3-031-54093-6Due: 28 July 2024

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 2

  • Number of Pages: XXXI, 232

  • Number of Illustrations: 1 b/w illustrations

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