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Authors & Editors - Journal Authors - Helpdesk | Marketing to worldwide audiences

Marketing to Worldwide Audiences

Springer's Marketing Approach 

Our marketing approach centers on customer channels – treating each of our audience groups in a way that addresses their unique needs – and all that on a truly global basis. We apply efficient marketing strategies and activities for
  • Researchers, scientists, professionals, students
  • University, institution and corporate libraries
  • Booksellers, online retailers, library suppliers and all other trade partners.

Table of Contents Alert 

Numerous readers have registered for our journals’ Table of Contents Alerts announcing each new issue and providing quick links to the full text of each article in PDF or HTML. Readers can choose their preferred format and access the articles with only one click.

Example of a Springer TOC Alert e-mail:

TOC Alert

Your publication is where readers can easily find it! 

As people continue to turn to the web to find information, web visibility becomes more critical to promoting your work. Online promotion enables us to rapidly inform existing customers while also reaching out to prospective readers and buyers. All Springer e-marketing campaigns are equipped with statistics to measure and further improve performance.
Read on to learn more about our marketing activities.

Activities For Your Publication 

Newsletters & Alerts

To stay up-to-date, many of our readers and library customers have registered for subject-specific email newsletters.
In addition to customized product information, these newsletters feature discount offers, award news and conference announcements.

Example of a Newsletter:

Journal Alert

Dedicated Journal Homepage on springer.com

Each journal has its own homepage on springer.com. On the homepage you will find the journal's aims & scope, the instructions for authors and additional information such as the Impact Factor or the most downloaded articles.

Search Engine Optimization

Did you know that over 60% of our website visitors come from search engines? This shows the impact of search engine optimization! To make sure the journals' pages appear at the top of the results list of an appropriate keyword search, we constantly lay emphasis on the further optimization of Springer's web platforms.

Dedicated Website For Electronic Supplementary Materials (ESM)

Springer has a dedicated website for storing the ESM that come along with your publication.

Conferences & Social Media

Springer attends more than 650 exhibitions and conferences per year, presenting books in print and online formats, journals and our portfolio of further electronic products.
Conferences are often promoted and supported by social media activities using our various accounts on Twitter, Facebook and other communities.

Facts & Figures about Springer's Marketing 

  • Over 57,000 Springer books featured on Google Books
  • Over 52,000 e-books available at the Google eBook store
  • Over 27,000 e-books available at Amazon's Kindle store
  • Over 480 million visits per year to SpringerLink.com, our e-content platform
  • Over 24 million visits per year to Springer.com, our promotional platform
  • 55% of Springer.com visits through Google and other search engines
  • Springer has a database of more than 1.4 million users and customers
  • Over 19 million emailings were sent out in 2010, including New Book Alerts, Table of Content Alerts and promotional campaigns
  • Springer emailing Click Through Rates (CTR) vary between 7% and 15% – far above industry standards
  • We participate in more than 650 exhibitions, conferences and trade fairs per year

Further Information 

For further information about any aspect of publishing in Springer journals, please consult our general Frequently Asked Questions (FAQ) page or contact our Author Helpdesk.
Journal Author Academy

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