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Authors & Editors - Book Authors - Helpdesk | Greatest Possible Visibility For Your Book

Marketing to Worldwide Audiences

eBook Physics
Springer books are usually being made available in three formats:
  • eBook
  • Traditional print book
  • Soft cover MyCopy version of the eBook
You can be confident that we will do our best to ensure that your book reaches the greatest number and widest range of readers possible. Your readers, in turn, have the freedom to choose in whichever medium they would like to read your publication.

Springer's Marketing Approach 

Our marketing approach centers on customer channels, treating each of our target groups in a way that addresses their unique needs – and all that on a truly global basis. We apply efficient marketing strategies and activities for
  • Researchers, scientists, professionals and students
  • University, institution and corporate libraries
  • Booksellers, online retailers, library suppliers and all other trade partners.
Each channel is served by dedicated teams, which ensures the best market coverage for your book.

Activities for Your Publication 

Book Homepages

A promotional homepage for your book can be found at springer.com. It is linked with your book’s dedicated page on SpringerLink.com, which offers free sample pages to all readers and full text content to the customers of the respective eBook collection.
Via their library, millions of users get access to and can read or download your book. Each book’s content is fully searchable by keywords and hyperlinked with other online publications.

Search Engine Optimization

Did you know that over 60% of springer.com visitors come from search engines? This shows the impact of search engine optimization!
To make sure your book's homepage appears at the top of the results list of an appropriate keyword search, we constantly lay emphasis on the further optimization of Springer's product pages.

Newsletters & Alerts

To stay up-to-date, many of our readers and library customers have registered for subject-specific email newsletters.
In addition to customized information such as highlighted products of our eBook collections, the newsletters feature discount offers, award news or conference announcements.
The New Book Alerts, for example, are monthly notifications that give readers a concise overview and help them to quickly find those new books that are relevant to their work.

Example of a Newsletter:

Book Alert

Amazon, Google and Other Partners

  • Readers can get information about your book and place orders even before it is published.
  • Booksellers receive all relevant data about your book weeks in advance of publication.
This ensures an enormous visibility of your book that becomes even higher once the book is published. Every newly published Springer book has electronic sample pages available – not only through SpringerLink but also through Google Books or Amazon’s Look Inside feature.

Dedicated Homepage for Electronic Supplementary Materials (ESM)

Springer has a dedicated homepage storing the ESM that come along with your publication.

Book Reviews

A very convenient book review process allows reviewers to have immediate online access to the book they would like to review, as well as enabling them to conveniently upload their review to springer.com after six months.

Promotional Flyer for Each Book

A promotional flyer in PDF format can be downloaded from each book’s homepage on springer.com.
Just click the "Product Flyer" button in the top right corner of the book's page.

Conferences and Social Media

Springer attends more than 650 exhibitions and conferences per year, presenting books in print and online formats, journals and our portfolio of further electronic products.
Conferences are often promoted and supported by social media activities using our various accounts on Twitter, Facebook and other communities.

Bookseller Services

Springer.com/booksellers provides specific information for booksellers and enables them to download custom-made booklists. Booksellers also receive monthly eNewsletters containing all forthcoming titles, the Springer News.

Book Distribution 

Springer books are usually being made available in three formats:
  • Traditional print book
  • eBook
  • Soft cover MyCopy version of the eBook
You can be confident that we will do our best to ensure that your book reaches the greatest number and widest range of readers possible. Your readers, in turn, have the freedom to choose in whichever medium they would like to read your publication.
We can provide eBooks in a variety of formats including PDF, HTML and as an ePub file. Files for each eBook version can be quickly disseminated to our distribution partners in the format that they have specified.
SpringerLink, Amazon, eBooks, googleBooks
Current range of distribution channels:
  • SpringerLink – with millions of downloads per year.
  • Amazon – our close business relationship with Amazon provides a valuable, direct route to market for Springer authors and ensures that almost all books can be made available via the Amazon Kindle.
  • New eBook reading devices – Springer eBooks can be accessed and read on a number of eReaders and platforms including Sony Reader™, Apple iPad® and Barnes and Noble’s Nook® platform to name but a few.
  • Google Books – Currently over 57,000 Springer books have been included in Google Books. New publications follow as soon as the files are ready. Google Books allows users to browse up to 10% of the book content prior to making a decision to purchase.
  • Booksellers and other traditional print outlets – the print edition of your book is speedily distributed to our print distribution partners.

Facts & Figures about Springer's Marketing 

  • Over 57,000 Springer books featured on Google Books
  • Over 52,000 e-books available at the Google eBook store
  • Over 27,000 e-books available at Amazon's Kindle store
  • Over 480 million visits per year to SpringerLink.com, our e-content platform
  • Over 24 million visits per year to Springer.com, our promotional platform
  • 55% of Springer.com visits through Google and other search engines
  • Springer has a database of more than 1.4 million users and customers
  • Over 19 million emailings were sent out in 2010, including New Book Alerts, Table of Content Alerts and promotional campaigns
  • Springer emailing Click Through Rates (CTR) vary between 7% and 15% – far above industry standards
  • We participate in more than 650 exhibitions, conferences and trade fairs per year

Further Information 

For further information about any aspect of publishing books with Springer, please consult our general Frequently Asked Questions (FAQ) page or contact our Author Helpdesk.

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