With the advent of sophisticated search engines and social media platforms, the Internet has become a very powerful marketing tool, particularly for specialized content.
» Blogs, personal websites, forums and social media tools such as Twitter and Facebook have allowed for wider discovery of content and enabled the formation of influential web communities around specialized topics.
» You may want to start with a personal profile page on springer.com that is linked with your Springer publications. Ask your publishing editor about this feature, provide him/her with your details and we will create the profile for you.
Become an active and trusted member!
To effectively spread the news about your research, it will be important to become an active and trusted member of the Internet communities that may be influential in helping to promote your publications. An online profile will establish your online ‘brand’ in the minds of the readers who view your content. So, it is important to make your brand as effective and compelling as it can be.
Once you have established your online presence, it will require only a limited time investment to maintain it. All of these platforms can be interlinked allowing you to easily cascade information from one across many others, significantly widening your reach with a minimum of effort.
Learn more about a number of tools that will help you establish your online profile and credentials. Each of these can be very effective as stand-alone activities, but are most effective when they are linked together and content is replicated across multiple vehicles to reach the largest possible audience.
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